Additional-Sensory Perceptions: Ama Lou Interviewed |

Ama Lou’s multi-faceted creativity makes her probably the most emphatic new voices within the UK soul world. But her new mission with Loewe presents one thing she by no means anticipated, including contemporary dimensions to her sensual creativeness.

Ama Lou throws herself head-first into initiatives. A real Taurus, she’s daring, and single-minded – when she needs to attain a purpose, little can get in her path. The previous 12 months are a living proof – writing, recording, releasing, and touring, this R&B aesthete has put her pedal to the metallic. Sitting down with Conflict throughout a hard-earned break in her helter-skelter journey, she carries a refreshing air of positivity. “Sure, I’ve been busy,” she smiles, “however I wouldn’t have it another approach. I thrive greatest when there may be heaps to do!”

Her incredible EP ‘At Least We Have This’ is out now, 4 wonderful tracks that match soulful flavours to membership types. The extraordinary success of ‘Northside’ hinges on bending 00s R&B with one thing important and new, infusing Neptunes-esque manufacturing together with her personal character. Elsewhere on the mission, you’ll find low-slung UKG, grime, and UK funky lingering within the shadows of her soulful imaginative and prescient. “I wished to lean into what I might do writing-wise,” she affirms.

In a curious about-turn, the EP was born out of periods for her new album, earlier than changing into a press release in its personal proper. Whipped collectively in a month, the brevity of these studio takes amplified the creativity of the music. “I used to be making my album on the time and it had been a gruelling couple of months,” she displays. “I actually wanted some new vibes to construct on once more so I set out on a mission to create this final EP in a month and did simply that. It was tremendous enjoyable…

Additional-Sensory Perceptions: Ama Lou Interviewed |